Have you ever wanted to take your brochures and catalogues and put them online without all the fuss and complications?
I was stuck and I did not know where to begin. I had read so many blogs and I had been told so many conflicting ways I should ‘maximise my ROI with digital’ and how I had to make my products more ‘accessible to increase visibility for future sales’ that my head was spinning. I did not know where to start so I just ignored it. Big mistake!
There is that frustration we all feel when it comes to digital marketing; it’s a battle of getting the right balance and it feels complex and endless. We know we need to get our existing catalogues and details of our services and products online while at the same time keeping the customer engaged to make the sale and oh, don’t forget still do our day jobs. I thought this was a battle I’d never win, until I discovered the clever nature of Flipbooks.
I guess you’re thinking ‘but how do I do that because I’m not web designer, flipbooks sound expensive, how can I afford them!?’
Well, think again everyone! If I can do it, you can do it and its fast, it’s easy and it’s free. Yumpu.com is the simplest online tool I have ever used to create beautiful flipbooks. It basically took my catalogue and made it an incredible online, 100% digital usable book in 3 minutes and I can guide you through creating a flipbook right now.
My sales increased because of my Flipbook
I was always a step behind the others when it came to my website and digital marketing. Maintaining my business day to day was far more important than creating a digital catalogue or sharing my brochures on my website so it slowly dropped off my ‘To Do’ list. I saw my competitors create new and interesting versions of their catalogues while I was just about able to keep up with getting the content written if I was lucky. It was embarrassing when people asked what I did as I knew they would go to my website and see, if I’m totally honest, a bit of a dated unusable mess of words and pictures that didn’t match the standard of work I do.
I knew I had to change the way I used my catalogues, I had to go digital to keep up with competitors and I needed to use my emails lists more. I knew I needed help, but with limited time and an even more limited budget it seemed impossible. Then I was told about the services offered by Yumpu.com and I have never looked back.
It’s amazing how the smallest changes can have the biggest effect. I went from juggling my business and my digital catalogues and doing both badly, to enjoying the process of working on my collection of digital flipbooks and seeing the positive results. The flipbooks I have online have increased my sales without a doubt. This has meant the world to my business and I am so proud of my flipbook collection, I share it with everyone!
It’s free and simple to use
When I first started using Yumpu.com to create flipbooks I could not believe how easy it was. I have spent many lost hours fighting similar online tools and I have never received the great result I have now. It amazes me that the service is free. Free things usually only half-work but Yumpu.com is the real deal. I was able to take my catalogues and my product information and by using a simple uploading process I suddenly had a great collection of attractive online flipbooks.
One of the many things I used to struggle with was how to optimise my catalogues for all the different ways people are viewing and buying my products. I knew an increasing number of people bought directly from my website from their mobile phones thanks to Google Analytics, but I had no idea how to make my website content work on a mobile phone. I didn’t need to worry; Yumpu.com creates fully optimised flipbooks – problem solved! I can now confidently publish flipbooks for this Christmas season and know that all those busy people on their mobile phones will be able to access my website content and use it to buy their presents. I win and they win, a happy Christmas all-round!
Since I made the change to flipbooks created I have seen an increase in mobile users and an increase in sales as a direct result. That is a lot more very happy new customers thank you very much Yumpu.com.
Getting started is simple and you can’t go wrong – let me show you
A lot of the language used around online flipbook publish may sound very complicated and advanced but it really isn’t. I thought it might be best to give you this little guide to using it so you can see for yourself how easy it really is. Here is how you can create your first flipbook.
Go to yumpu.com and follow the instructions to create a free account. This takes only a few minutes and only requires your basic information to get started like your email address or you can login in via social media or your Google account if you have one.
You simply click on the link and upload the PDF format of your catalogue, brochure, leaflet, menu – anything in fact you want to share that is in a PDF format.
Depending on how large the PDF file is the upload may take around 1-5 minutes and then as if by magic you have a flipbook ready to be embedded into your website, social media sites and even in email so you can send it directly to customers.
Once you have the flipbook the fun really begins. Yumpu.com allows you to maximise the potential of the flipbooks you create by making them so easy to use and if you have any problems, there is online support at the click of a button. They are very understanding and patient with digital newbies like me.
To get the most out of your flipbook I recommend you do a few things. First of all, embed the publication on your website as it really brings a website to life! It doesn’t need to be the whole publication; you can link to the cover using one of the many widgets available if you want to keep your website content levels down. Secondly, harness the power of your social media connections and directly share your flipbook via your favourite channels or upload the yumpu.com button. With social media the world really is your oyster so get sharing today!
Lastly, I really benefited from playing with and tailoring the service Yumpu.com had to offer. If you really want to make the most out of your flipbooks I would take advantage of the 30 days free trail.
You can explore how the publication is working for you. I really enjoyed the ability to see how and who was using it by linking it directly to Google Analytics. I also had a few customers I knew would really like to receive exclusive offers from me so I created password protected flipbooks just for them – it took minutes to do and the personalisation was terrific for helping build relationships with the most important people I have in my business, by customers.
Each flipbook you make varies and so does the way you can use it. Website content always felt like such a huge investment and that we never dare play with it. You now have the chance to be agile and experiment, now website content can be both fun and effective.
I really hope this helps. For me the first step was realising that it is simple to make flipbooks the second step for me was then learning how to maximise the flipbooks once I had them. I can’t recommend you get uploading your PDF’s today enough. The help is there and with yumpu.com it really is as easy as 1, 2, 3